Our Story

Meet the CEO's

Poppy & Truffles

Poppy is our 10 year old Toy Poodle and lets be honest she runs the show, closely followed by Truffles who is a 3yr old Staffie x Frenchie and likes to be vocal when asking for some over the counter fuss.

We think that we handle things here but we know who the real bosses are!

Their fave part of the job is: Restock day!

A little unknown fact about them: They have their own comfy sofa complete with blankets and cushions in the back office where the 'supervising' happens.

We are a family run business based in Nottinghamshire.

In 2025 we were voted joint 1st place pet shop in Mansfield by our local newspaper, based on our 100% 5-star Google reviews. We’re working just as hard to keep that standard going into 2026 and beyond.

We specialise in 100% natural dog treats, supplements and raw food, and also have a grooming salon on site.

Everything we stock is carefully chosen to be natural, with no rawhide and no unnecessary additives — just simple, honest ingredients.

You’ll find us at:
54 Victoria Street, Shirebrook Market Place, Nottinghamshire, NG20 8AQ

All dogs are welcome in store. We just can’t promise they won’t drag you around our Sniff ’n’ Mix shelves while they choose their own treats. All we ask is that anything selected is paid for, and that dogs are kept on short leads for their own safety. Please also keep things clean and avoid letting dogs toilet inside the shop.

There is plenty of free parking nearby, and no busy roads to worry about when visiting with your dog.

The business started because our own dogs, Poppy and Truffles, both have allergies. Like most owners, we know the struggle of finding treats you can trust — especially when you’re faced with those puppy eyes on restock day. That experience is why we focus on affordable, natural products without cutting corners on quality.

Our aim is simple: to be your go-to shop for natural dog products and treats that are good value, honest, and genuinely good for dogs.

Our range is always growing, and we love seeing your dogs enjoying what we stock. If you want to share photos, videos or updates, you can find us on Facebook, Instagram and TikTok.

Look us up using our tag is @naturaldogco.uk or you can join our Facebook Community group by CLICKING HERE

Thank you for supporting our small business — we look forward to seeing you in store or online.

Poppy, Truffles (and their team of humans)

Why Dog Owners Love Us

  • 100% Natural, Quality Products
  • Great Prices always
  • We do not sell cheap, nasty Rawhide
  • We are a family run business est. 2021

A few of our happy customers

"Fergie and Busby are obsessed with treats from NDC. From the moment the treat box comes out tails start wagging. What really stands out is the quality, you can tell they're made with simple, natural ingredients which gives real peace of mind as a dog owner."
Fergie & Busby



"Reg loves a Natural Dog Co treat on top of his meals. They are full of goodness and super tasty!"
Reggie

 "We love the treats because they're crafted with simple, natural ingredients you can trust, supporting our dogs' health while giving them a delicious reward they genuinely enjoy, my pups always go crazy for these treats."
Olive & Hector
"We love Natural Dog Co for their natural, no nasties treats and the genuine care they show by always going above and beyond."
Ollie